How could / should the marketing role help promote events?

Hi my first thoughts on the marketing process per Dermot’s question above:

I don’t want to become a bottleneck.

I already feel slightly panicky whenever I see @ marketing in a post - an instant feeling like “argh what should I be doing about this??? It looks like it needs to happen immediately!”

About the facebook post for this event, I think it’s fine for event organisers to post about their own stuff, the chances of two people being in the process of writing the same thing at the same time are tiny, and once someone’s done it, everyone else can see that it’s been done, and that’s fine. I don’t feel like I need to “own” all the communications via all the channels. @timahrensbach what do you think?

Once an initial post has been made somewhere and someone has asked me to broadcast more widely & confirmed what they’ve already done, I’m happy to follow up. Ideally with a couple of weeks notice. And ideally with text provided by whoever is organising the event that explains the background & what it is, how to register etc. For example, I’ve never heard of IoT and I don’t feel like I could explain what this workshop is about to someone who’s also never heard of, it based on what’s been posted in Discourse so far. That’s not a criticism, and I guess if I’ve never heard of it then the event isn’t meant for me, but it makes it harder / more laborious to “market” something if I have to hunt around for background info, try to understand it, and then write it up.

So using this as an example, I thought when I first saw that post about low attendance that I would do a quick post about it on the East Dulwich Forum this evening but looking at it now, it’s not really a quick copy and paste job and I’m a little lost.

So I guess I think the event marketing process should be: organiser writes up full event description, posts it wherever they feel like, tells @ marking what they’ve done and asks for help to spread the word further.

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Good stuff.

This event wasn’t initially going to be open to the public, hence nothing to post a quick link to.

I’m happy to write the copy but would also check with @ marketing for whatever the latest strategy/recommendation is. We’ll get a sort of format after a while.

Photos are also key to all this, and I wasn’t comfortable just nicking an image, so I used the Wikipedia link instead.

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Hi all - yes, agree with @SarahJ - we @marketing really don’t want to be the bottleneck for comms. We’ve tried to structure what we can do and how (will share this in another thread), but for social media’ing, this needs to be done by a wider group (for instance, I can’t use social media as work, so that’s 50% of our capacity down!)